Nivea P&N_metro_eng_2012_04_28_approved.mov

To give some joy and celebrate the end of winter dormancy, Beiersdorf launches the new series of NIVEA PureNatural a set of effective moisturizing items, containing 95 of natural ingredients. To support the launch DRAFTFCB Kiev started a massive advertising campaign, which includes TV, press, outdoor, sampling, and ambient. The campaign began with eye-catching daisies in the city- and backlights in March, and continued with gardening of Kiev subway platform in April. About 300 ferns were settled in the end of Teatralna station together with NIVEA banner delivering message of The power of nature for the beauty of your skin. And another 20 large figs lined up along the platform of branded columns. 6 digital projectors installed on the station provide broadcast of NIVEA PureNatural TV spot on the walls of the tunnel. During the whole period of distribution which is about 2 month a team of florists will be taking care of the plants. Thus, despite the obvious late arrival and thanks to Beiersdorf and DRAFTFCB Kiev efforts, spring did come to the city first into the subway, and then on the streets.
Длительность: 3:38



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Nivea P&N_metro_eng_2012_04_28_approved.mov